By now you’ve met Kylie Logan/Casey Daniels.
Kylie/Casey/Connie is my good friend and one of my fabulous brainstorming buddies. A few weeks ago I asked her to introduce her latest book, The Scent of Murder, which is the first in a brand new mystery series from St. Martin’s Press. The Scent of Murder will be available on May 7th at bookstores near you–and far away, too.
Psst….Be sure to read to the end of today’s post to find out how you might win a copy.
What does it take to get a book ready to launch? I asked Kylie to tell us a little, so you’ll know what a big job it is. So here she is.
Countdown to Book Launch
10. Take a look at your calendar and your publication date. You’ll probably want to start thinking about your book launch three months before pub date, and seriously working on it no later than two months before.
9. Contact your publisher and see what kind of support is available. Do you have a publicist? A marketer? They’re invaluable!
8. Enlist the help of a willing relative/friend. My husband, David, who is helping me with publicity for “The Scent of Murder,” and I have a lunchtime meeting every Monday. We go over what we’ve done, what we still need to do. Having someone you’re accountable to keeps you on task.
7. Design a hand-out. Because “The Scent of Murder” is hardcover, I had postcards printed that can be mailed or can act as bookmarks. If you’re writing mass market, a standard-size bookmark will probably work best.
6. Now it’s time to decide what you want to do in the way of promotions. Make a list. Are you targeting local newspapers? TV and radio? The national press? You might want two lists: one is your dream promotion, the other is what’s practical and doable. One thing to remember is that promotions are a lot of work and take a lot of time. You don’t want to over-extend yourself. And of course, you’re going to need to think about your budget.
5. Check again with your publicist and marketer. They might handle mailing of ARCs and press releases to bigger markets. That gives you the freedom to concentrate on local.
4. Will you be signing your book? Again, start with a list of book stores, libraries, writers groups, any place you think would welcome you and your book Are you willing to travel long distances? Or do you want to stay close to home? Set up your signings.
3. Make a list of your local newspapers and magazines. Here in the northeast Ohio suburb where we live, we have one town newspaper and two magazines devoted to the area. In addition to those, I added Cleveland Magazine and newspapers in the places where I’ll be signing the book to my list.
2. Write your press release. Sound intimidating? There are plenty of examples online. Remember to keep it short, and don’t forget to add your contact information. With any luck you’ll get great response and need to make appointments for interviews and photographs. When they take your picture, don’t forget to take along your book!
1. Blast off! It’s launch day and your book is ready to go out into the world. Good luck!
As a special treat, Kylie will give away one copy of her book. Next Tuesday we’ll randomly choose one person who commented on this post to pick our winner.
One entry per person. You can comment as often as you like, but only one will count.
So comment, then check back next week to learn the winner of The Scent of Murder.